Even the most hardened prospect can’t resist a good story – when it is well told. The reason you must tell stories is because your prospects will not remember everything you say; they will, however, remember what they see in their minds and feel in their hearts while they listen to you share a story […]

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More than any words you say in your keynote speech or sales presentation, your audience will remember what they “see” in their minds through your stories. No matter what our culture, we grow up feeling that hearing a story is somehow a reward – this is just one of the factors that make stories the […]

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What to do when you’re losing your audience… Are there a lot of yawns and sleepy eyes in your audience? Use these tactics to pep up your talk and keep your listeners’ attention. Audience members’ attention will fade over time unless you take specific steps to keep them engaged.

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If you are looking for the number one best way to make an impact with your speech –  the answer is simple. Customize! Be aware of your audience’s needs and concerns as you develop every aspect of your speech. Here is an overview of top techniques to customize your presentations. These techniques are used by […]

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As an executive speech coach I’ve had corporate speakers bring me sheets of statistics and say, “Here’s what I want to talk about.” “Why should your audience care about all this?,” I ask. “Where is the excitement? Where is the story?” Then we set about turning the numbing data into stimulating descriptions of what it […]

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Develop Your Storytelling Abilities by Patricia Fripp, CSP, CPAE When we think of Hollywood, what we usually remember most are the moving, dramatic, and funny stories that movies tell. The screenwriter Robert McKee says, “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of […]

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