Salespeople have an awesome responsibility. Whenever they open their mouths, they are putting themselves and their entire organization on the line – taking a risk in the hope of a favorable outcome. Even the best, most experienced salespersons can benefit from the coaching and polishing of an expert coach and trainer. Here are the 12 […]
Read More...How to Be A Rainmaker
The Best Way to Open a Sales Presentation Most sales professionals begin their sales presentations by thanking their audience for the time and talking about themselves and their firm. If that’s your approach, stop. If you want to capture the attention of your prospect “I recommend every sales present start by saying something nice about […]
Read More...Are You A Financial Advisor Who Is Committed to Business Development?
If you are a financial advisor with the goal of developing your business, you must realize the importance of good communication skills. We invite you to Make 2015 Your Best Year Ever, a virtual meeting which, we promise, will give you ideas, techniques, and specific language to improve your one-on-one conversations with prospects and your […]
Read More...Secrets Speakers Can Take from Copywriters
Developing a powerful and persuasive presentation begins with thoughtful structure and careful word choices. Speakers can benefit from learning the secrets of good writers. I share this fascinating article from Ragan Communications explaining the psychological strategies copywriters use to craft headlines. Courtney Seiter explains how and why effective copy works on even the most distracted […]
Read More...Sales Presentations – Your Audience, They Really Don’t Care Who You Are
You are competing for a major contract. All of the companies the being considered have great reputations, stellar client lists, and similar pricing structures. How do you craft and deliver your sales presentation to stand out as the clear choice amidst the competition? Here are some do’s and don’ts to be aware of:
Read More...Sales – Prospects Perceive Value Through Your Commitment
When you lose business you should have captured, you lose twice. First, you don’t get the sale or the cash flow. Secondly, your competitor gets both. It is not your prospect’s job to remember you. It is your responsibility to make sure they do not have the chance to forget you. I share this advice […]
Read More...Do You Treat Others, Even Strangers, with Courtesy?
I like to say, “A stranger is a friend, or a customer, you have not met yet.” My friend Jane Jenkins Herlong is a humorist, speaker, and author. You may have enjoyed her comedy and songs on Sirius XM Radio and Pandora. I share this story from her book, Bare Feet to High Heels – […]
Read More...There Are No Shortcuts to Effective Sales Conversations
If a potential client is willing to engage initial conversation, they have an underlying reason to consider your product or service. Sales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. There are no shortcuts to effective sales conversations. Always take the time to understand […]
Read More...How to Treat Your Sales People Like Real Business Operators
Leadership traditionally comes from the top down, and paradoxically leadership is also necessary from the bottom up. My friend and fellow speaker, Lee B. Salz is a sales management strategist who very wisely recommends giving sales people the responsibility of creating their company’s sales business plan. In taking on this responsibility, sales people become leaders […]
Read More...Use Outstanding Presentation Techniques to Improve Your Videos
My friend Pat Ferdinandi is a video strategist who helps individuals and organizations demonstrate their value and establish client trust through video. More than one billion unique users visit YouTube each month. Whether your videos are posted to YouTube or created exclusively for is specific clients, video is one of the most effective ways you […]
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