This is a follow up to my post on how you can solve “who cares?” syndrome in your sales presentations. We discussed the importance of asking good questions in order to discover how a client can benefit from your product or service. With that, here is a strategic approach to several aspects of asking questions […]

Read More...

Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]

Read More...

Powerful sales presentations are always focused on your client’s problem, goal or challenge – not on your product or the service you provide. If a client’s needs are not seen, or not of interest to you, the client will not want to talk to you. Remember, there is an underlying reason you’ve gotten an initial […]

Read More...

Powerful, Persuasive Sales Presentations Coaching Camp Are you confident that your sales presentations are powerful, professional, polished, and focused on the needs of your prospects and clients? Can your competitors match your references, results and reputation? Could you benefit from a competitive edge? Do you realize that when everything else seems equal a powerful, persuasive sales […]

Read More...

Even as an expert in business communications I constantly learn from my friends and mentors in the National Speakers Association. Don and Kathleen Thoren write, speak and coaching on Life Enriching Tips. Enjoy…. WHAT DO I SAY NOW?! Has someone said something and you weren’t sure what to say back??? Seconds tick by and your mind […]

Read More...