A New Market for Me – Who Knew?
For years, I have tracked who followed me on YouTube. The numbers were consistent: 99% were men, and the largest group was ages 55–64. Then I checked my stats for the last 28 days. Imagine my surprise—today, 75% of my viewers are 25–34, 25% are 55–64, and 58% are...Why Your Audience Connection Determines Your Presentation Success
When preparing for a presentation, most speakers focus on their content and slides. That’s important—but it’s not enough. The real question you must ask yourself is: Who is my audience, and why should they care? Your content may be brilliant, but your impact depends...Do You Want to Inspire Action and Commitment? Use More Active Verbs
At an all-day event, my client asked me to speak briefly to promote my afternoon session. I said, “I know your morning is full, just give me three minutes.” I only took two and a half. I began with an amusing story about a request for an interview, which made the...
