Developing a powerful and persuasive presentation begins with thoughtful structure and careful word choices. Speakers can benefit from learning the secrets of good writers. I share this fascinating article from Ragan Communications explaining the psychological strategies copywriters use to craft headlines. Courtney Seiter explains how and why effective copy works on even the most distracted […]
Read More...How to Treat Your Sales People Like Real Business Operators
Leadership traditionally comes from the top down, and paradoxically leadership is also necessary from the bottom up. My friend and fellow speaker, Lee B. Salz is a sales management strategist who very wisely recommends giving sales people the responsibility of creating their company’s sales business plan. In taking on this responsibility, sales people become leaders […]
Read More...Use Outstanding Presentation Techniques to Improve Your Videos
My friend Pat Ferdinandi is a video strategist who helps individuals and organizations demonstrate their value and establish client trust through video. More than one billion unique users visit YouTube each month. Whether your videos are posted to YouTube or created exclusively for is specific clients, video is one of the most effective ways you […]
Read More...How to Maximize Your Webinar Success
I was recently featured in an article called, “How to Give a Killer Webinar: Tips from the Pros,” by Michael Ventimiglia, who asked a dozen marketing, presentation, and webinar experts, “What are your best tips for giving a webinar?” I share a few of the very useful strategies Michael gathered from the pros: Before Your […]
Read More...Advice on Improving Sales
Life is a series of sales situations, and the answer is always “no” if you don’t ask. Even Wayne Gretzky, the legendary hockey player agrees – “You miss 100% of the shots you don’t take.” There are, however, two additional parts of the equation. The first is this: The real sale comes after the sale, […]
Read More...Connecting to Your High Stakes Audience in 8 Minutes: Emotionally and Intellectually
Are you confident your sales presentations are more compelling than your competition? Do your sales presentations connect to your audience intellectually AND emotionally? My friend Joe, a sales manager for the Fairmont Hotel in San Francisco, called me for help. He was confident in his one-on-one salesmanship, but he’d lined up an eight-minute presentation to […]
Read More...Do You Know How to Promote Yourself And Your Business? Media Expert at New Media Expo
Do You Know How to Promote Yourself and Your Business? Media Expert at New Media Expo By Patricia Fripp and reprinting with permission by Dan Janal. Dan Janal has been a long time mentor as far as PR and now new media are concerned. Last year he was excited about Blogworld now New Media Expo. […]
Read More...12 Myths about Blogging & The Truth from An Expert
Blogging is a great way to serve your professional community and expand your marketing reach. Thank you for reading mine! For the years, I’ve had the honor of keynoting the Ragan Speechwriters Conference several times. I met amazing people who write for history – presidents and corporate leaders. Since then, when a Ragan Communications notice appears […]
Read More...Listen Online Now – Marketing How To’s – Fripp Interviews the Experts
Listen now and enjoy this interview I did on September 29th with my friends and colleagues Judith Sherven, PhD and Jim Sniechowski, PhD (BEST known as Judith & Jim). They are the leading voices for Soft Sell, Heart-based, Integrity-grounded Marketing.
Read More...Successful Marketing Means that You Identify Prospective Clients
This is positioning yourself in the market. (Remember how Avis advertised, “We try harder.”) As an example, when other advertising consultants do presentations, they talk about budgets, print versus TV, soft versus hard sell. I position myself by emphasizing that you start by targeting your audience, positioning your product, and creating distinctive selling propositions. Lots of mom-and-pop businesses, confronted by super stores, can’t compete or even survive unless they find a unique niche to fill.
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