This is a follow up to my post on how you can solve “who cares?” syndrome in your sales presentations. We discussed the importance of asking good questions in order to discover how a client can benefit from your product or service. With that, here is a strategic approach to several aspects of asking questions […]
Read More...How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations
Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]
Read More...What is the Difference Between a Keynote Speech and a Seminar or Breakout Session?
The first President of the National Speakers Association Bill Gove. He said, “The seminar comes from the discipline of teaching and the keynote comes from the discipline of show business.” Another Past NSA President Don Thoren said, “As a keynote speaker, you are the star; in training or a seminar, you have to make the […]
Read More...Speakers Need To Know What Comedian Phyllis Diller Can Teach Them
John Palmer was the founder of the National Speakers Bureau and before that a well-known band leader. Brian Palmer, his son and now the President of the NSB is known as one of the most creative and ethical professionals in our speaking industry. As part of a recent interview with Brian these were his closing […]
Read More...How to Keep Your Audience From Going to Sleep
What to do when you’re losing your audience… Are there a lot of yawns and sleepy eyes in your audience? Use these tactics to pep up your talk and keep your listeners’ attention. Audience members’ attention will fade over time unless you take specific steps to keep them engaged.
Read More...Giving a Speech? What is Your Main Point?
If you follow my blog you probably have heard me mention before that I have spoken at the Ragan Speechwriters Conference in past years. Ragan Communications publications are a wonderful source of information on communication – both in writing and speaking. The first time I spoke at their conference the opening speakers were Bill Clinton’s speechwriters. As […]
Read More...How Do You Get People to Read Your Messages? 10 Tips for Writing Outstanding Email Subject Lines
Many of my readers know I am a great fan of Ragan Communications newsletter, which provides great information on speaking and writing more effectively. Email is often overlooked as an area in which we can demonstrate excellence in our business communications. I hope you find this as helpful as I do: 10 Tips for Writing Outstanding […]
Read More...Public Speaking Tip from Patricia Fripp and President Obama
Don’t you love it when your public speaking seminar and coaching camp students so internalize a message that they continue to send you specific examples that can be used in blogs, talks, and seminars? Coaching Camp alumna, Roxann Andersen shares this observation on the effective use of concrete language in public speaking: Dear Patricia, I […]
Read More...A True American Hero
You may have read one of my previous blog posts about my uncle, Alfie Fripp who passed away in 2013 at 98. A WW II veteran, he was the oldest surviving and longest-serving British prisoner of war. He was “Uncle Bill” to me and my brother Robert Fripp. I would like to introduce you to […]
Read More...Developing Good Original Content… What on Earth Do I Talk About?
Whether your goal is to deliver an effective business presentation… or to become an in-demand professional speaker your presentations must contain great content. Public speaking classes are full of tips on what to do with your hands, how to stand, and how to make eye contact. As important as mastering all of these public speaking […]
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