It’s a thrill to be honored as one of the National Speakers Association’s 10 Leading Ladies! All of us have served as president of the Association over the last forty-three years. The NSA was only 10 years old, when I became its first woman president. As young association, one of our greatest “growing up” challenges […]

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Your best customers are the hottest prospects for your competitors. The most effective sales strategies are not just about getting customers, but also deserving and keeping them. Customer experience expert, Shep Hyken and I recently joined forces to discuss how to create a culture of service and make it part of an ongoing sales strategy. […]

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Once you have crafted your message you must also deliver it well. Perhaps you’re under the impression that dynamic speakers always race and pace all over the room or stage? No. Everything you do adds to or detracts from your message. At the beginning of any presentation you should stand still. People are getting used […]

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Are your sales conversations about price or are they about value? Do you need to distinguish yourself or your organization from the competition? Learn how to define your unique value and make it central to your sales conversations. Don Hutson is a #1 New York Times best-selling author, author of Selling Value, and Hall of […]

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When you build credibility, trust and confidence with your customers, you build sales. Make great service central to your sales strategy. Friction Can Kill the Customer Experience by Shep Hyken Friction has several meanings according to the Merriam-Webster dictionary: the act of rubbing one thing against another; the force that causes a moving object to […]

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Every sales presentation or conversation is a missed or captured opportunity. If you sound the same as everyone else, you have no advantage. When you learn how to use the right language, in a more effective way, you enjoy a competitive edge and get results. Enjoy this video sample from FrippVT on improving your sales […]

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To be powerful and persuasive, keep your sales conversations focused on your clients’ concerns – not on the product or service you provide. Ask the right questions to understand your clients’ concerns. Don Hutson explains how here – plus, enjoy this FrippVT Sales Series video of the two of us discussing how to get amazing […]

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Some presenters are silly enough to think that if they talk longer, they are giving more value or getting their point across more effectively. Actually, audiences of any size, from 5 to 500, are eager for content to be presented as efficiently and as memorably as possible. Here are eight ways to make your message […]

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Being a competent, confident communicator is key to career success. Unfortunately, many begin their careers without adequate communication skills, even the college educated. Do you have the training, practice, and tools you need to communicate and lead effectively? As an in-demand speech coach and the creator of FrippVT, I know that even if you aren’t […]

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