What makes a Hollywood movie great? Exactly the same principles that will make a good keynote speech great. A great story with a message. Screenwriter Robert McKee says, “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.” We all love stories because when told well, have larger-than-life characters, […]
Read More...How You Can Maximize the Power of Collaboration: Enjoy the Anatomy of a Speech – Part Ten
In 2001, I was invited to deliver the opening keynote speech at the Toastmasters International Convention. In this 10-segment series, you view the anatomy of a keynote presentation. 10 of 10. “This is your homework assignment. (Now I would call it a Frippercize.) I want you to sit down with some of your other Toastmaster […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
Read More...
