1. Open with your conclusions. Don’t make your senior level audience wait to find out why you are there.
2. Describe the benefits if your recommendation is adopted. Make these benefits seem vivid and obtainable.
Capturing Your Audience: (Part II)
Previously, we discussed the components of speech preparation and delivery that will make your presentation shine when you are addressing your association audiences. However, the speech only becomes truly vibrant when you tie all of the pieces together and package them into a compelling presentation. Remember humor helps freshen content, movement keeps the audiences’ eyes […]
Read More...Presenting Your Talk – For Business and Professional Speakers
The big day has come. You’re ready to deliver your talk. But there are still a few final things to do before you face your audience. Check in early. Arrive early so you can check out the logistics of the room in which you’ll be speaking. Where is the platform? Where will you be when […]
Read More...Avoid Clichés – Like the Plague
Whether you’re writing or speaking, clichés will weaken your message and cause your audience to tune out. Here are Fripp’s Four Foolproof Tips for making your point: You MUST use original material. The audience will forgive you ANYTHING but being boring. If someone else has already said it, say it in a completely different way. […]
Read More...How to Present to a Board of Directors
Gail was the Association Executive when I was president of the National Speakers Association. We planned the board meetings ahead of time at a health spa in Palm Springs. We would exercise in the morning, plan in the afternoon. The tough job for an Association Exec is that they have a new president every year, […]
Read More...The Great Comedians: What they Say about Comedy
“The jester is brother to the sage.” – Arthur Koestler In a conversation with my friend, Larry Wilde (New York Times says he is America’s best selling funny man) he said, “Making people laugh is the most specialized and respected talent in the arts. It does not matter how successful or famous or rich a […]
Read More...White Paper on Technology in Speaking Skills A/V Technology: Necessity…or Nightmare?
(The Pentagon Declares War!) What do the Pentagon, corporate CEOs, and Patricia Fripp have in common? We all deplore the current trend toward replacing solid presentation content with flashy audio/video effects. A Wall Street Journal headline (4/26/00) announced: “The Pentagon Declares War on Electronic Slide Shows That Make Briefings a Pain.” We sit in the […]
Read More...Put Your Audience in Your Opening
Emily Kimbell is an older adventurer who bicycled across America and hiked the Appalachian Trail. She asked me how to make her presentations more exciting. “How do you open now?” I asked. “‘As I rode my bike slowly into the campground…’” she replied. She continued giving me her typical presentation until she got to a […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
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