Executive Communications: A Presentation is a tool

As you will read…my East Coast Fripp Associate Sims Wyeth has the ability to get an idea across in a clear, concise way. How about you? If not why not attend the Patricia Fripp Speaking and Presentation Skills School June 10-11 in Las Vegas?

A Presentation is a tool
Tools do work. A presentation is a tool made of words and images.
Speakers design presentations to accomplish specific tasks. For instance, brand plans are designed to win budget allocation. Cap intro talks are designed to induce curiosity and trust.
With screw drivers, the tip of the tool has to fit the head of the screw. Presentations have to fit the grooves in the mind of the audience in order to turn them in the right direction.
Design your talk to do the work you want.