Life is a series of sales situations, and the answer is always “no” if you don’t ask. Even Wayne Gretzky, the legendary hockey player agrees – “You miss 100% of the shots you don’t take.” There are, however, two additional parts of the equation. The first is this: The real sale comes after the sale, […]
Read More...Audiences Want to Connect with Real People
Misuse of technology can turn speakers into mere caption readers for slides and personal communication is lost. If your listeners could experience your presentation without you, why are you there? My colleague, Sims Wyeth author of of The Essentials of Persuasive Public Speaking, offers this excellent suggestion for speakers: Turn Off The Projector by Sims Wyeth
Read More...Story Strategy to Improve Your Sales Presentations – Part 2
In the first part of this series of story strategies for sales presentations, we walked through the first formula for a good story well told: Situation, Solution, Success. This second formula will help you learn how to create a story your potential buyers can relate to. Whenever you are telling a story to a prospect, […]
Read More...Story Strategy to Improve Your Sales Presentations – Part 1
Even the most hardened prospect can’t resist a good story – when it is well told. The reason you must tell stories is because your prospects will not remember everything you say; they will, however, remember what they see in their minds and feel in their hearts while they listen to you share a story […]
Read More...6 Mistakes Sales Professionals Make in Their Sales Presentations
You have a competitive edge when your sales presentations are more powerfully persuasive in your than your competition’s. Are you losing sales you feel you deserve to make? Would it be helpful if your prospect remembered what you said? Would it be beneficial if three weeks later, your prospect could repeat your key ideas? Would […]
Read More...Public Speaker Improve Your Stories with Hollywood Techniques
For the fourth time Hollywood and NSA Royalty collide! Officers of the National Speakers Association Northern California Chapter (NSANC) are excited to present a very special program on Saturday, May 3, 2014 in the San Francisco Bay Area. Patricia Fripp and Michael Hauge give both another reason to celebrate that special show business bond. Registration: 8:30am […]
Read More...How to Become a Storyteller…Two Minutes at a Time
More than any words you say in your keynote speech or sales presentation, your audience will remember what they “see” in their minds through your stories. No matter what our culture, we grow up feeling that hearing a story is somehow a reward – this is just one of the factors that make stories the […]
Read More...How to Make A Sale by Making Your Questions Count
This is a follow up to my post on how you can solve “who cares?” syndrome in your sales presentations. We discussed the importance of asking good questions in order to discover how a client can benefit from your product or service. With that, here is a strategic approach to several aspects of asking questions […]
Read More...How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations
Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]
Read More...Want to Increase Sales? Remember, It is Not Your Client’s Job to Remember You
It is not your client’s job to remember you; it is your obligation and responsibility to make sure you are unforgettable. Here is a great action step for you to take… Call your five best clients – those whom you currently use as references. Even if you leave a voicemail, say, “Bob, I never get […]
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