Building an extraordinary relationship with your audience is vital for the success of your presentation. This relationship hinges on two crucial elements: intellectual and emotional connection. While logic engages your audience’s thinking, it is emotion that motivates them to take action. The intellectual connection stems from the content you present and the logical reasoning you […]

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Rehearsal Is the Work in Sales Presentations Oscar winner Sir Michael Caine said, “Rehearsal is the work; performance is the relaxation.” That applies equally to delivering a sales presentation. When delivering a recent sales presentation skills training Dan, the national sales manager, told me, “It takes us a year to have the opportunity to deliver […]

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Have you noticed, some of your prospective clients act as if they have attended a seminar on How to Resist a Good Sales Presentation? Even the most hardened prospect can’t resist a good story when it is well told. Keep in mind, when you tell stories of satisfied clients in the same situation they are […]

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Welcome to part one of a four-part series on the best formula for a presentation closing that resonates. Every great singer opens with their second-best song and closes with their best. In a perfect world, your close will be a highlight of your speech. This way you increase the likelihood that you will look out […]

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Developing good public speaking skills helps you make more sales more often. To sell you need technical skills, product knowledge, how you compare to your competition, territory management, a good relationship management system, discipline, and self-management. However, that is not enough. Too often the best presentation wins. Earlier in my career when I was primarily […]

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It is not your client’s job to remember you. It is your responsibility to make sure you are unforgettable. Here is a great action step to take. Call your five best clients, those whom you currently use as references. Even if you leave a voicemail, say “Bob, I never get tired of telling the story […]

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Does yours add to or distract from your message? When I ask my clients, “How long is your sales presentation,” it scares me when they answer, “12 slides.” Or if I ask, “How do you design your sales presentation,” it’s downright terrifying to hear them say, “We get the slide deck.” If you start creating […]

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