It might be easy to resist a sales pitch, but few can resist a good story. We grow up feeling that a story is a reward. In sales, stories are the best way to clarify the complex, create emotional connection, and persuade. David Hoffeld, author of The Science of Selling, was a guest on my Fripp […]
Read More...Fair, Unfair, Good or Bad? How Do Buyers Know?
Science reveals that buyers make decisions based on strategic, incremental commitments. How can sales professionals sell in a way that inspires these commitments? David Hoffeld, author of The Science of Selling, was recently my guest on FrippVT Sales Series. Enjoy this excerpt from David’s book, explaining a mental shortcut the brain makes when forming judgments and […]
Read More...Make More Sales with the Science of Selling
Single-Option Aversion by David Hoffeld Does the number of product options presented impact whether or not a purchase will be made? This was the question that behavioral scientist Daniel Mochon sought to answer. His research, which was published in the Journal of Consumer Research, determined that the number of product options did heavily influence buying […]
Read More...How to Get Referrals & Increase Your Sales Results
How To Increase Your Sales Results Patricia Fripp in Conversation with Tom Redmond In our constant search for the easy way to sell (There is no easy way but we continue to look!), one consistent factor is that the most successful sales organizations are aware of their numbers and make course corrections by them. Organizational […]
Read More...Lost Your Focus? An Expert Helps You Meet Your Sales Goals
Tom Redmond is the author of Selling From the Inside Out and a go-to expert on the generation of and management of sales. We recently teamed up to bring you, Selling From the Inside Out: Advanced Sales Overview, part of the FrippVT Sales Series. Watch a replay of our web event and enjoy this great […]
Read More...Professional Speakers – Do You Know How To Sell Your Speech?
Lois Creamer knows the professional speaking business. Lois works with professional speakers to help them book more business, make more money, and avoid costly mistakes. As a speech coach and through FrippVT, I help professional speakers become consistently excellent in both content and delivery. We recently teamed up for Increase the Speed With Which You […]
Read More...Millennials – How to Do Well in A Sharing Economy
By the year 2020, 70 percent of the workforce will be millennials. Bestselling author Michael Nick and I recently enjoyed a wonderful conversation with hundreds of our friends! Michael’s books include ROI Selling, Why Johnny Can’t Sell, and The Key to the C-Suite. His latest book, Adapt or Fail, focuses on how Millennials are changing […]
Read More...Millennials – 5 Trends You Need to Be Aware of
Millennials vs. Boomers By Michael J. Nick
Read More...How to Make The Most of Millennials on Your Team
Statistically, the majority of college grads will end up in sales career. As a business leader or sales manager, do you know how to make the most of the emerging workforce? Bestselling author Michael Nick and I recently joined forces for the FrippVT Web Event, Millennials – Bridging the Generation Gap. I share Michael’s insights […]
Read More...How to Connect on LinkedIn People Want Conversation
As a business owner or professional, you’re probably already on LinkedIn. You’ve got connections, but do you know how to connect in a way that gets you results? As part of my FrippVT Sales Series, I recently spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy […]
Read More...