Your Structure
Can you write the premise or objective of your talk in one sentence? If not, the chances are that your thinking isn’t clear enough for the audience to understand your purpose. And if you don’t organize your material so the audience can remember it easily, they’ll have a hard time grasping your message. They may be dazzled by your pizzazz and laugh at your stories, but little will stay with them afterwards.

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Surprise guest Bill Clinton said, “Ed Bradley was a brilliant, insatiable, curious traveler on a relentless quest to get to the bottom of things. He was like the great jazz musicians he so admired. He always played in the key of reason. His songs were full of the notes of facts; but he knew to make the most of music you have to improvise. We’ll never forget what his solos were: the disarming smile; the disconcerting stare; the highly uncomfortable stretches of silence, the deceptively dangerous questions, and the questions that would be revealing, no matter what your answer was. Watching him was mesmerizing — because you knew you were watching a master at work.”

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Public Speaking Tips from my Dog Balou By Joey Asher, President Speechworks My dog Balou is a 60-pound, black-lab mix that we adopted at a PetSmart rescue day last year in Sandy Springs, Ga.   And if he could only talk and write on a flip chart, I’m sure he’d be a great public speaker. That’s […]

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Q. When did you first start speaking? How long until speaking became your full-time job?
In 1976, when I was San Francisco’s #1 men’s hairstylist, I started delivering seminars to hairstylists for a hair product company called Markham. Through recommendations from my executive clients, Rotary Clubs and men’s breakfast clubs invited me to speak. Afterwards, the audience members often came into my salon. I quickly realized that this was an inexpensive way to promote my business.

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• Bottom Line: Everything else being equal, you’re way ahead of any other speaker or sales professional when your audience of one or one thousand relates to you, likes you, and trusts you. Remember, they must first trust you before they can trust the message.

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