By Pam Lontos Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to […]
Read More...Keys to Social Media Marketing Success
By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Read More...The Top 5 Mistakes of Social Media Marketing
By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]
Read More...Building Good Media Relations Can Grow Your Business
By Pam Lontos As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you […]
Read More...The Dos and Don’ts of Dealing with the Media
By Pam Lontos As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on […]
Read More...Recession-Proof Your Speaking Business: Publicity is The Key
By Pam Lontos If you’re thinking of cutting your publicity during these tough economic times, think again. It’s times like this then you have to get you name out there more than ever.
Read More...Develop Your Hook for Better Publicity
By Pam Lontos The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one keynote attract the […]
Read More...Publicity: The Fifteen Most Common Publicity Mistakes Businesses Make
The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp’s PR agent Pam Lontos As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. While some of the mistakes are more detrimental than others, […]
Read More...Turn Your Opinion Into New Biz
How to Get Your Op-Ed Published By Pam Lontos While there are many ways to appear in the media, writing an op-ed piece is an excellent way to make yourself known and establish yourself as an authority with the public. Like letters to the editor, op-ed pieces should put forth a point of view – […]
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