Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact by Russell Trahan, President of PR/PR Many times I speak to potential clients who think “Oh, I know I’ll be rich and famous if only I can get into ‘X’ magazine or newspaper!” Remembering up front that it takes more than being a […]
Read More...Speak to Promote Your Book
November is National Nonfiction Writing Month, also known as the Write Nonfiction in November Challenge. During this month, you are personally challenged to start and complete a work of nonfiction in 30 days. This can be an article, an essay, a book, a book proposal, a white paper, or a manifesto. It’s an honor to […]
Read More...How to Become a Well Paid Professional Speaker – Expert Advice
If your goal is to become a professional speaker here is my advice as a past president of the National Speakers Association. Many of the best strategies to build your speaking business are the same you would use to establish any new business. My overnight success took many years of gradual, constant growth. I worked […]
Read More...How to Maximize Your Webinar Success
I was recently featured in an article called, “How to Give a Killer Webinar: Tips from the Pros,” by Michael Ventimiglia, who asked a dozen marketing, presentation, and webinar experts, “What are your best tips for giving a webinar?” I share a few of the very useful strategies Michael gathered from the pros: Before Your […]
Read More...How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations
Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]
Read More...Want to Increase Sales? Remember, It is Not Your Client’s Job to Remember You
It is not your client’s job to remember you; it is your obligation and responsibility to make sure you are unforgettable. Here is a great action step for you to take… Call your five best clients – those whom you currently use as references. Even if you leave a voicemail, say, “Bob, I never get […]
Read More...Want to Improve Your Public Speaking? How about Awesome?
As an executive speech coach and frequent presenter on “How to Go From Good to Great to Awesome” I was interested and amused by this article from Ragan.com. Ragan first came to my attention when they booked me to speak at the Ragan Speechwriters Conference. Their newsletters are always amazing.
Read More...Do You Know How to Promote Yourself And Your Business? Media Expert at New Media Expo
Do You Know How to Promote Yourself and Your Business? Media Expert at New Media Expo By Patricia Fripp and reprinting with permission by Dan Janal. Dan Janal has been a long time mentor as far as PR and now new media are concerned. Last year he was excited about Blogworld now New Media Expo. […]
Read More...Want to market yourself?
Want to market yourself? By Patricia Fripp There is an old saying, “If you build a better mouse trap people will beat a path to your door.” That might have been true once but it is not true now. Having the best product or service does not automatically guarantee your success. That is because of […]
Read More...12 Myths about Blogging & The Truth from An Expert
Blogging is a great way to serve your professional community and expand your marketing reach. Thank you for reading mine! For the years, I’ve had the honor of keynoting the Ragan Speechwriters Conference several times. I met amazing people who write for history – presidents and corporate leaders. Since then, when a Ragan Communications notice appears […]
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