Your Structure
Can you write the premise or objective of your talk in one sentence? If not, the chances are that your thinking isn’t clear enough for the audience to understand your purpose. And if you don’t organize your material so the audience can remember it easily, they’ll have a hard time grasping your message. They may be dazzled by your pizzazz and laugh at your stories, but little will stay with them afterwards.

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As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on reporter’s block call or spam e-mail lists. The good news is, by being aware of the more common dos and don’ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!
Reporters,

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One of the best ways to promote your product or service and expand your customer base is also one of the cheapest. Interested? It’s public speaking. I know this from first hand experience. When I started out, I had no public speaking experience, but I studied what the professional speakers did. What I learned from […]

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Appropriate fees for business executives seeking engagements  I am often asked what fee CEO’s and business executives should charge. Many have expertise, or have run a good business, and would like to gain national media attention and exposure. Recently I was asked, ” Is there a national list or organization that posts that type of […]

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Show you are “one of the group” by referring to something that is happening right now. One opening to help you immediately connect is to walk out and start with, “I love your theme!” Then tell them why. Or, “This is the perfect time of the year for this meeting.” Naturally, this must segway into […]

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“Speak to be remembered and repeated.” Isn’t that the goal of every communicator – to be remembered and repeated? This is a key idea I reinforce at every Fripp Speaking School. Actually, this is a key idea every time I have the opportunity to discuss speaking and presentation skills. Yes, it’s easier said than done. […]

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