How often have you heard a great presentation where you left energized and enthusiastic, only to get sidewalk amnesia? You forget why you were inspired. By the time you hit the car, the speaker’s message – and your excitement – is lost. Have you delivered a presentation like that? An unforgettable presentation is “sticky.” It […]

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What’s your message? Legendary Hollywood producer Sam Goldwyn was quoted as saying, “If I want to send a message, I’ll send a telegram.” Yet, great films and good speeches do have a message. Some recent movies consist mainly of CGI explosions and chase scenes. They’re exciting, but at the end, the audience is usually left […]

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I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here […]

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It might be easy to resist a sales pitch, but few can resist a good story. We grow up feeling that a story is a reward. In sales, stories are the best way to clarify the complex, create emotional connection, and persuade.  David Hoffeld, author of The Science of Selling, was a guest on my Fripp […]

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How do you find content for your speech or presentation? A treasure trove of content is waiting to be discovered in your everyday personal or professional life.  Your own experiences, even if they seem “ordinary” to you, can be a great source of relatable, entertaining and authentic content. Consider how you might incorporate stories you’re […]

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If you are a leader, manager, executive, sales professional, or keynote speaker, you are more effective when you tell great stories and use good examples. These three techniques will help you turn simple stories into examples that will be remembered and repeated: Think chronologically. Use shorter sentences or phrases. Consider each visual scene. In January, […]

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As an executive speech coach, people often ask me, “How do I come up with original stories to illustrate my key points?” Fortunately, you don’t have to have survived an avalanche, founded a pioneering tech company, or won a Nobel Prize to tell a good story – because audiences identify with and delight in stories […]

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Toastmasters International is a non-profit educational organization teaching public speaking and leadership skills through a worldwide network. I was honored to deliver the opening keynote at the 2015 Toastmasters International Convention in Las Vegas. The last time I addressed a Toastmasters International Convention was in 2001, when I watched my colleague, Darren LaCroix, win the World […]

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