Use this Hollywood formula for successful storytelling and make your presentation powerful and persuasive. The hero or protagonist in your story is not necessarily a heroic character – just the person through whose eyes we see the story.
Read More...Success Stories – What Happens When You Market to Competitors?
Before we look at what we say to convince any prospect to do business with us, we need to remind ourselves of the amount of preparation that goes into getting the appointment. What is lost if we do not take the opportunity as seriously as we should? Listen to a short segment from my online […]
Read More...How to Make Your Presentation “Stick” – Tell Authentic Stories
How often have you heard a great presentation where you left energized and enthusiastic, only to get sidewalk amnesia? You forget why you were inspired. By the time you hit the car, the speaker’s message – and your excitement – is lost. Have you delivered a presentation like that? An unforgettable presentation is “sticky.” It […]
Read More...Do You Know How to Keep Your Audience Interested?
Is Your Speech as Good as a Movie? Do you vary your scenes? The biggest enemy of a speaker, no matter how exceptional, is sameness or lack of variety. Each time you move from story to story or example to example, you create a scene change and keep your audience interested. Early in every movie, […]
Read More...Make Your Presentation a Success – Is Your Message Clear?
What’s your message? Legendary Hollywood producer Sam Goldwyn was quoted as saying, “If I want to send a message, I’ll send a telegram.” Yet, great films and good speeches do have a message. Some recent movies consist mainly of CGI explosions and chase scenes. They’re exciting, but at the end, the audience is usually left […]
Read More...Storytelling & Your Presentation: Why & How to Find A Hero
Do you captivate your audience with captivating characters in your presentations? The late comedy impresario John Cantu knew that speakers must not be the heroes of all their stories. Once, we sat down together to deconstruct one of his speeches and found 62 different people mentioned! Learn from great books, plays, and films. Fill your […]
Read More...Why Stories Matter & How to Use Them to Your Advantage
What is your story? What makes a great book, play, or movie? Exactly the same thing that makes a good speech – a great story! Long after we’ve forgotten the specific details, we still remember the stories and the messages that touched us. They become part of our lives and our culture. Use stories to […]
Read More...Want to Connect with Every Audience, Every Time? You Need To
I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here […]
Read More...Why Stories Are An Unparalleled Way to Make Sales
It might be easy to resist a sales pitch, but few can resist a good story. We grow up feeling that a story is a reward. In sales, stories are the best way to clarify the complex, create emotional connection, and persuade. David Hoffeld, author of The Science of Selling, was a guest on my Fripp […]
Read More...How to Find Content for Your Speech – FrippVT
How do you find content for your speech or presentation? A treasure trove of content is waiting to be discovered in your everyday personal or professional life. Your own experiences, even if they seem “ordinary” to you, can be a great source of relatable, entertaining and authentic content. Consider how you might incorporate stories you’re […]
Read More...