If you’ve ever watched a presenter who seems to be speaking directly to you—as if they somehow knew your challenges and goals—you’ve experienced the magic of customization. That isn’t luck; it’s strategy. In Deliver Unforgettable Presentations, my co-authors Darren LaCroix, Mark Brown, and I emphasize that when you customize your presentation, it is one of […]

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Every day, we are bombarded with more information than we can remember. Whatever your role—executive, manager, salesperson, or team leader—you want your message to be remembered and repeated. When your words travel beyond the room, you are speaking not only to your audience but to the audience of your audience. That’s how ideas grow, reputations […]

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To become a better speaker, consider going to the movies. That is the premise of my popular presentation, How to Add Hollywood to Your Presentations. Think about it. If you had unlimited resources to design the keynote that would make you the most in-demand professional in your industry, where would you go for the best […]

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Recently, I had the joy of seeing the magnificent show A Beautiful Noise at The Smith Center in Las Vegas. This is, of course, the life story of Neil Diamond. Having seen him perform live before, I knew to expect magic, and I wasn’t disappointed. Part of the show’s brilliance is in its structure. It […]

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Here are 12 Proven Fripp Suggestions Sales professionals carry a unique responsibility. Every time they speak, they represent themselves, their team, and their entire organization. Whether they succeed or fail can come down to one factor—how well they present their message. Even the most experienced sales professionals can benefit from expert coaching. Why? Because clear […]

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You know how often I speak and write about the critical importance of a strong speech opening. The first words your audience hears don’t just begin your message; they set the tone, command attention, and signal your confidence. In short, the opening arouses interest in the subject and the speaker. This is true whether you’re […]

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The Secret to Impactful Speaking and Performing “What an actor has to do is be personal in public,” said the legendary acting teacher, Lee Strasberg. That phrase resonates deeply with anyone who has stood on a stage or in front of a camera—or who leads a team, pitches an idea, or delivers a keynote. Strasberg […]

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Want to Attract Top Talent? Tell Better Stories Hiring the right people is difficult—it’s expensive when you get it wrong. According to the U.S. Department of Labor, a bad hire can cost up to 30% of that employee’s annual salary. That doesn’t include the emotional cost to your team or the loss of momentum. All […]

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Mentors and Coaches Shorten Your Learning Curve and Get You Results Faster There are two primary ways to learn: on your own or from learned others. In my experience, the second option accelerates success and deepens insight. When I was a young hairstylist in England, my first mentors were senior stylists, coworkers, and generous bosses […]

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