How do you handle a sales presentation when a new relationship is potentially worth millions? These four principles will help you and your sales team build a strong foundation for a new client relationship. Imagine my surprise when a national sales manager addressed his top 60 associates and said, “At lunch, the sales team and […]

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You may be sitting on a goldmine of untapped stories to use in your presentations, and you don’t even realize it. How? By paying close attention to your everyday conversations. Let’s explore two ideas that may seem at odds but can work in tandem: The merit of recounting stories you’ve heard from others, versus the […]

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It is not your client’s job to remember you. It is your responsibility to make sure you are unforgettable. Here is a great action step to take. Call your five best clients, those whom you currently use as references. Even if you leave a voicemail, say “Bob, I never get tired of telling the story […]

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Even the most hardened prospect can’t resist a good story when it is well told. Keep in mind, the reason you tell stories is that your prospects will not remember everything you say. They will, however, remember what they see and feel while they listen to you speak. Rely on three powerful story formulas to […]

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Does yours add to or distract from your message? When I ask my clients, “How long is your sales presentation,” it scares me when they answer, “12 slides.” Or if I ask, “How do you design your sales presentation,” it’s downright terrifying to hear them say, “We get the slide deck.” If you start creating […]

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The Quality of Information You Receive Depends on the Quality of Your Questions As a seasoned sales professional, you are familiar with the importance of asking good questions in order to discover how a prospect can benefit from your product or service. The right questions give you good information that will move the conversation and […]

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How do you stay relevant in your industry? At Influence 2019, the National Speaker Association Convention, I was asked to deliver a presentation on “How to Become and Remain a World-Class Speaker.” I knew I needed to consider the following issues: One, what would a client consider as world-class? Two, how do you perfect your […]

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