Today’s audiences have very short attention spans. They are stimulation junkies with limited interest levels. Their television habits have coined a new term–channel surfing. With the advent of remote control no one watches anything that stands still enough to bore. Click, switch, fast forward, record and mute give them power over the medium. Sub-standard content, […]

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One of the best ways to promote your product or service and expand your customer base is also one of the cheapest. Interested? It’s public speaking. I know this from first hand experience. When I started out, I had no public speaking experience, but I studied what the professional speakers did. What I learned from […]

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Whether you’re writing or speaking, clichés will weaken your message and cause your audience to tune out. Here are Fripp’s Four Foolproof Tips for making your point: You MUST use original material. The audience will forgive you ANYTHING but being boring. If someone else has already said it, say it in a completely different way. […]

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Gail was the Association Executive when I was president of the National Speakers Association. We planned the board meetings ahead of time at a health spa in Palm Springs. We would exercise in the morning, plan in the afternoon. The tough job for an Association Exec is that they have a new president every year, […]

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Ask for great evaluations in advance! Whenever you deliver seminars or break-out sessions, greet the attendees at the door and shake their hands. Start your presentation by asking the audience what they want and expect from their time with you. What ingredients are needed before they can rate you excellent?

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“The jester is brother to the sage.” – Arthur Koestler In a conversation with my friend, Larry Wilde (New York Times says he is America’s best selling funny man) he said, “Making people laugh is the most specialized and respected talent in the arts. It does not matter how successful or famous or rich a […]

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Recently I had a conversation with author, speaker and consultant Jeff Davidson. Here are a few tips and guidelines we offer to help your next speech be an even greater success. Fripp’s Top Tips to Win with an Audience Every Time! Have a personal relationship with the company whenever possible. I have been introduced by […]

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Congratulations! You’ve been chosen (or drafted) to deliver a speech. Don’t panic — Fripp is here! What Do I Talk About? Start by asking yourself three questions: Who is my audience? (What do I know about the corporate culture or collective personality of the group?) What do they want or need to know from me? […]

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