Be creative. Think Hollywood! Tell stories and give examples as you go through your program, the same way you would in person. However, your Webinar needs more visuals to help engage the audience. Use more slides than with an in-person presentation. Add bullet points one at a time as you “build.” Don’t present a list of all your points before you discuss them. Keep it simple, keep it moving, and interact often.

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Academy Awards Speeches Inspire If Good.

Most of course are not! However, if you have to give a speech this one may inspire you. I helped one of my clients prepare it. Look for good descriptive words, modesty, giving credit to those who came before.

The Boy Scouts Have It Right: Be Prepared

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Surprise guest Bill Clinton said, “Ed Bradley was a brilliant, insatiable, curious traveler on a relentless quest to get to the bottom of things. He was like the great jazz musicians he so admired. He always played in the key of reason. His songs were full of the notes of facts; but he knew to make the most of music you have to improvise. We’ll never forget what his solos were: the disarming smile; the disconcerting stare; the highly uncomfortable stretches of silence, the deceptively dangerous questions, and the questions that would be revealing, no matter what your answer was. Watching him was mesmerizing — because you knew you were watching a master at work.”

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Q. When did you first start speaking? How long until speaking became your full-time job?
In 1976, when I was San Francisco’s #1 men’s hairstylist, I started delivering seminars to hairstylists for a hair product company called Markham. Through recommendations from my executive clients, Rotary Clubs and men’s breakfast clubs invited me to speak. Afterwards, the audience members often came into my salon. I quickly realized that this was an inexpensive way to promote my business.

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• Bottom Line: Everything else being equal, you’re way ahead of any other speaker or sales professional when your audience of one or one thousand relates to you, likes you, and trusts you. Remember, they must first trust you before they can trust the message.

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