As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on reporter’s block call or spam e-mail lists. The good news is, by being aware of the more common dos and don’ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!
Reporters,

Read More...

For example, saying the wrong thing to a reporter may only cost you a quote in a national magazine. But in advertising dollars, that quote could have been worth thousands. And you never really know who would have read the interview. Maybe a reporter for USA Today or maybe Oprah’s producer (or maybe even Oprah herself). Plus, what about all the time, money, and effort you spent in getting that reporter on the phone?

Read More...

Creating a great sales presentation isn’t very different to crafting a great speech. You want to keep attention. Motivate. Convince. Move to action. Here is a formula that I follow (learnt from the Maestro Patricia Fripp) that should help you to vastly improve your success when putting together and delivering a sales presentation.

Read More...

The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp’s PR agent Pam Lontos As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. While some of the mistakes are more detrimental than others, […]

Read More...