1. Open with your conclusions. Don’t make your senior level audience wait to find out why you are there.
2. Describe the benefits if your recommendation is adopted. Make these benefits seem vivid and obtainable.
Publicity: The Dos and Don’ts of Dealing with the Media
As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on reporter’s block call or spam e-mail lists. The good news is, by being aware of the more common dos and don’ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!
Reporters,
Public Relations: The Fifteen Most Common Publicity Mistakes
For example, saying the wrong thing to a reporter may only cost you a quote in a national magazine. But in advertising dollars, that quote could have been worth thousands. And you never really know who would have read the interview. Maybe a reporter for USA Today or maybe Oprah’s producer (or maybe even Oprah herself). Plus, what about all the time, money, and effort you spent in getting that reporter on the phone?
Read More...Jim Cathcart’s 101 Prosperity Series Patricia Fripp event
The next seminar is scheduled for February 25th at Westlake Village Inn. The featured speaker is Don Hutson, coauthor of The One Minute Entrepreneur, one of the nation’s leading sales trainers. His topic is “Selling Value over Price”.
Read More...Winning Sales Presentations: 5 Lessons That Add To The Sale
Creating a great sales presentation isn’t very different to crafting a great speech. You want to keep attention. Motivate. Convince. Move to action. Here is a formula that I follow (learnt from the Maestro Patricia Fripp) that should help you to vastly improve your success when putting together and delivering a sales presentation.
Read More...Public Speaking: Stand and Deliver. An interview with Patricia Fripp
You research, analyze and conclude. Then you have to present. It’s an oft-dreaded part of the curriculum, when classmates become critics and teachers seem poised to mark any “um” or “ah” off your presentation grade.
Read More...Public Speaking: Ways to engage with THE Executive Speech Coach
No matter what your budget if you are looking for public speaking and presention skills advice, tips or training Patricia Fripp can help you.You can find all the information on the content rich Patricia Fripp website.
Read More...Publicity: The Fifteen Most Common Publicity Mistakes Businesses Make
The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp’s PR agent Pam Lontos As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. While some of the mistakes are more detrimental than others, […]
Read More...Sales Presentation Skills: Podcast Dr. Drew Interviews Patricia Fripp
Listen now and enjoy this informative MP3. Dr. Drew interviews Patricia Fripp, in-demand sales presentation trainer on sales presentation skills. Find out what you should and should not be doing.
Read More...Public Speaking: How Did Patricia Fripp Get Started?
Q. When did you first start speaking? How long until speaking became your full-time job?
In 1976, when I was San Francisco’s #1 men’s hairstylist, I started delivering seminars to hairstylists for a hair product company called Markham. Through recommendations from my executive clients, Rotary Clubs and men’s breakfast clubs invited me to speak. Afterwards, the audience members often came into my salon. I quickly realized that this was an inexpensive way to promote my business.
