Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]

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What to do when you’re losing your audience… Are there a lot of yawns and sleepy eyes in your audience? Use these tactics to pep up your talk and keep your listeners’ attention. Audience members’ attention will fade over time unless you take specific steps to keep them engaged.

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On Wednesday, August 21, 2013 the members of the Golden Gate Breakfast Club in San Francisco will host Alfonso Montuori speaking about how to be creative in the modern world. Alfonso is one of my friends, first introduced to me by my brother Robert Fripp. In you live in San Francisco and like to get […]

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If you follow my blog you probably have heard me mention before that I have spoken at the Ragan Speechwriters Conference in past years. Ragan Communications publications are a wonderful source of information on communication – both in writing and speaking. The first time I spoke at their conference the opening speakers were Bill Clinton’s speechwriters. As […]

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