Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]
Read More...What is the Difference Between a Keynote Speech and a Seminar or Breakout Session?
The first President of the National Speakers Association Bill Gove. He said, “The seminar comes from the discipline of teaching and the keynote comes from the discipline of show business.” Another Past NSA President Don Thoren said, “As a keynote speaker, you are the star; in training or a seminar, you have to make the […]
Read More...Want to Increase Sales? Remember, It is Not Your Client’s Job to Remember You
It is not your client’s job to remember you; it is your obligation and responsibility to make sure you are unforgettable. Here is a great action step for you to take… Call your five best clients – those whom you currently use as references. Even if you leave a voicemail, say, “Bob, I never get […]
Read More...Who First Said “There is No Such Thing as a Free Lunch”?
Who first said, “There is no such thing as a free lunch”? How often do we repeat a well-known quote without knowing who first said it? Most of us never even wonder!
Read More...This Premier Learning Event in the Speaking Industry Only Happens Once a Year… February 22-23, 2014 Las Vegas
Lady and the Champs How to Speaking Conference 2014 February 22-23, 2014 at the Palms Hotel, Las Vegas Presentations will include Executive Speech Coach and Hall of Fame Keynote Speaker, Patricia Fripp sharing her expertise. Keynote – Under the Magnifying Glass: From Good to Great on Steroids In this entertaining, thought-provoking keynote speech you will […]
Read More...How to Keep Your Audience From Going to Sleep
What to do when you’re losing your audience… Are there a lot of yawns and sleepy eyes in your audience? Use these tactics to pep up your talk and keep your listeners’ attention. Audience members’ attention will fade over time unless you take specific steps to keep them engaged.
Read More...How to Follow Up with Potential Clients – Give Benefits to Earn Business
We all have to discover the best way to follow up with our leads. “What is your sales process?” “How do your leads come in?” “What do you do with your leads?” “How do you follow with prospects?” “What process do you use to get to a formal presentation?” An example of my process with […]
Read More...How to Be Creative in Our Modern World
On Wednesday, August 21, 2013 the members of the Golden Gate Breakfast Club in San Francisco will host Alfonso Montuori speaking about how to be creative in the modern world. Alfonso is one of my friends, first introduced to me by my brother Robert Fripp. In you live in San Francisco and like to get […]
Read More...Giving a Speech? What is Your Main Point?
If you follow my blog you probably have heard me mention before that I have spoken at the Ragan Speechwriters Conference in past years. Ragan Communications publications are a wonderful source of information on communication – both in writing and speaking. The first time I spoke at their conference the opening speakers were Bill Clinton’s speechwriters. As […]
Read More...How Do You Get People to Read Your Messages? 10 Tips for Writing Outstanding Email Subject Lines
Many of my readers know I am a great fan of Ragan Communications newsletter, which provides great information on speaking and writing more effectively. Email is often overlooked as an area in which we can demonstrate excellence in our business communications. I hope you find this as helpful as I do: 10 Tips for Writing Outstanding […]
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