To be powerful and persuasive, keep your sales conversations focused on your clients’ concerns – not on the product or service you provide. Ask the right questions to understand your clients’ concerns. Don Hutson explains how here – plus, enjoy this FrippVT Sales Series video of the two of us discussing how to get amazing […]
Read More...Expert Advice – Solve Your Prospects’ Problems & Book More Business
Successful sales presentations are always focused on your prospect’s problem, goal, or challenge – NOT on the product or the service you are offering. If a prospect believes their needs are not seen, or not of interest to you, they will never become your client. This is true for all avenues of sales and marketing. […]
Read More...Professional Speakers – Do You Want to Book More Business?
My friend and colleague Lois Creamer works with professional speakers who want to book more business, make more money, and avoid costly mistakes. We teamed up for a web event to help you build your professional speaking business, but our suggestions will help you in any professional services practice! Enjoy the video replay below. Lois […]
Read More...The Best Way to Promote Your Book
November is National Nonfiction Writing Month. After you’ve written a nonfiction book, you face the challenge of marketing it. My recommendation? Speak to sell your book. Speaking is one of the best and most cost-effective ways to market your book, develop a following, and expand your audience. Polish your speaking skills and start speaking on […]
Read More...Your Happy Client Can Help Make Your Next Sale
My friend Joanne Black, a leading authority on referral selling, says, “Just because clients are willing to refer you doesn’t mean they will.” Join us, Wednesday, September 9, 2015, 12:00 noon PST, for a complimentary interactive virtual training to show you how to “Pack Your Pipeline with Hot Prospects.” Register and receive a replay link, even […]
Read More...How to Prospect in Any Economic Climate
3. Keep in touch with your present clients more frequently. Not just asking for referrals. The better your relationship with them the more they will want to send you new prospects.
Read More...How to Increase Your Visibility, Be Seen As An Expert & Make New Contacts
Want to profit from the most effective, low-cost way to develop new business? How often have you wondered what a higher visibility in your community could do to increase sales?
Read More...We All Love A Mystery & A Good Story
I thought you might be interested in hearing about my upcoming, brilliant mystery guest. We all love mysteries, and we all love stories. Stories are often about a hero who has overcome an unbelievable obstacle, like Bob. Bob was involved in the real estate investing business and was having a pretty tough time.
Read More...It’s Not Your Client’s Job to Remember You: How to Be Unforgettable
It is not your client’s job to remember you. It is your obligation and responsibility to make sure you’re unforgettable. My clients tell me my advice is practical and easy to immediately implement. Just like this one simple, powerful, and often overlooked suggestion. This is a great action step you can take today…
Read More...How to Get Noticed in Three Important Steps
Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact by Russell Trahan, President of PR/PR Many times I speak to potential clients who think “Oh, I know I’ll be rich and famous if only I can get into ‘X’ magazine or newspaper!” Remembering up front that it takes more than being a […]
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