People are trained to resist a sales pitch, but no one can resist a good story. Sales strategist, Shari Levitin shares these five secrets to help you tell effective sales stories. The 5 Secrets of An Effective Sales Story by Shari Levitin Since the advent of social media, how we promote our products and services […]

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Sales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. I share this from sales strategist Shari Levitin, who explains how to uncover your customer’s specific core emotional motivators and ultimately improve your sales. We joined forces. Watch our interview in this article.  The […]

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To be powerful and persuasive, keep your sales conversations focused on your clients’ concerns – not on the product or service you provide. Ask the right questions to understand your clients’ concerns. Don Hutson explains how here – plus, enjoy this FrippVT Sales Series video of the two of us discussing how to get amazing […]

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My friend and colleague Lois Creamer works with professional speakers who want to book more business, make more money, and avoid costly mistakes. We teamed up for a web event to help you build your professional speaking business, but our suggestions will help you in any professional services practice! Enjoy the video replay below. Lois […]

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November is National Nonfiction Writing Month. After you’ve written a nonfiction book, you face the challenge of marketing it. My recommendation? Speak to sell your book. Speaking is one of the best and most cost-effective ways to market your book, develop a following, and expand your audience. Polish your speaking skills and start speaking on […]

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My friend Joanne Black, a leading authority on referral selling, says, “Just because clients are willing to refer you doesn’t mean they will.” Join us, Wednesday, September 9, 2015, 12:00 noon PST, for a complimentary interactive virtual training to show you how to “Pack Your Pipeline with Hot Prospects.” Register and receive a replay link, even […]

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I thought you might be interested in hearing about my upcoming, brilliant mystery guest. We all love mysteries, and we all love stories. Stories are often about a hero who has overcome an unbelievable obstacle, like Bob. Bob was involved in the real estate investing business and was having a pretty tough time.

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