Hply City Zoo Archives

How You Can Create a Great Story with a Message Every Time

by Patricia Fripp, CSP, CPAE | Dec 15, 2021 | Communication and Marketing, Effective Business Communication Skills, Professional Career Development, Public Speaking Skills

What makes a Hollywood movie great? Exactly the same principles that will make a good keynote speech great. A great story with a message. Screenwriter Robert McKee says, “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful...

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How You Can Create a Great Story with a Message Every Time

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