The Virtual Event Moderator: The Most Underrated Role in Event Success

Never underestimate the importance of a moderator. In virtual events, the moderator is not the filler between speakers. The moderator is the glue that holds the entire experience together. When virtual events succeed, audiences credit the content. When they fail,...

When Brilliant Executives Suddenly Need Presentation Skills

I am frequently asked how I work with executives who are exceptional at what they do and have never had the time, opportunity, or need to improve their presentation skills. Until. A new position. Higher visibility. And a mandatory 45-minute presentation to senior...

Enjoy the Results When You Maximize the Power of Well-Chosen Words

Recently, I was interviewed by my NSA colleague Shannon J. Gregg, PhD, for her Life Sciences Sales Lab podcast, and she asked a question that took me straight back to the early 1990s. “Patricia, when was the first time you coached a scientist?” That honor goes to my...

Design Your Best Year Ever: How High Performers Turn Intention into Income

Every December, I hear the exact phrase from talented professionals and speakers: “Next year is going to be my best year ever.” Naturally, I am one of them! However, I am smart enough to know that hope is not a strategy. High performers do not drift into exceptional...

You May Be Shocked at What the Sales Manager Admitted

A few years ago, during a presentation-skills training session, the sales leaders sat in the room and heard what I was teaching. After the first lunch break, the national sales manager walked to the front of the room, looked at his sixty top associates, and said, “At...