Success: 3 Frippicisms at a Time One. Make short-term decisions that will help your long-term goals. Ask yourself, “Will my time and financial investments position me and my business for where I want to be in 5 years?” Consider the timeline of your weekly activity. Are you learning, improving, staying connected with past clients, and […]
Read More...If Your Goal Is to Be Persuasive, Remember to Use the Irresistible
Nobody Can Resist a Good Story Well Told One of my favorite assignments is to work with sales teams and help them use stories to drive more sales. It amuses me to ask them, “Have you ever noticed that it seems as if our prospects are often trained to resist our sales presentations?” However, it […]
Read More...How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations
Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]
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