(The Pentagon Declares War!) What do the Pentagon, corporate CEOs, and Patricia Fripp have in common? We all deplore the current trend toward replacing solid presentation content with flashy audio/video effects. A Wall Street Journal headline (4/26/00) announced: “The Pentagon Declares War on Electronic Slide Shows That Make Briefings a Pain.” We sit in the […]
Read More...Put Your Audience in Your Opening
Emily Kimbell is an older adventurer who bicycled across America and hiked the Appalachian Trail. She asked me how to make her presentations more exciting. “How do you open now?” I asked. “‘As I rode my bike slowly into the campground…’” she replied. She continued giving me her typical presentation until she got to a […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
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