My Fripp Associate Sims Wyeth offers great wisdom in a few words.
Presentation Pointer: Make the new familiar
To introduce a new idea, link it to something familiar. For instance, cars were first sold as horseless carriages, and Edison shaped the light bulb to resemble the flame of a gas lamp.
The mind, like any organism, repels foreign invaders. Make your new idea seem familiar and your audience will be more likely to accept it.
Patricia Fripp's next speaking and presentation skills school is in March in San Francisco.