When you’re a professional speaker your video is your most important selling tool. It’s hard to imagine any speaker who wouldn’t be even more successful with a “best-selling” video. I talked to Mark French, President of Leading Authorities, Inc., for his inside insights into what makes a great video. Here’s what he told me. What […]
Read More...When to Say No! (and Why)
As a keynote speaker, sometimes people ask me, “Do you ever bomb?” Yes, once in a while. But even the worst experience, with a little time lapse, can become funny, and always a learning experience. Once I spoke for a group of men who worked in a gravel quarry. I told the organizers, “No, I […]
Read More...Is Collaboration for You (Should You or Shouldn’t You?)
An Article for Professional Speakers and Consultants on the Origins of The Odd Couple® Seminar and the Value of Collaboration Would you go into partnership on the spur of the moment with someone you barely knew? I did. And it was one of the best business decisions I ever made. Of course, we’d met and […]
Read More...Does Your Marketing Match Your Image?
I spend a fortune on four-color, glossy brochures. When people receive my materials, I want them to know I am a seasoned professional and charge accordingly. If you also deliver a quality product or service, your marketing materials should reflect this. Your image, reflected by your advertising, should do two things: Convince people you’re worth […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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