Speaking before a group about your business is definitely the lowest cost and best way to market your product or service and expand your customer base. From first hand experience I learned this important marketing lesson. I started talking about my hair styling business at local service organizations, such as Rotary, Kiwanis, Optimists. At the time I didn’t have much public speaking experience beyond Dale Carnegie courses and Toastmasters. Little did I know it would lead to a rewarding career as an executive speech coach and keynote speaker. Here are some key points I learned that helped me build my business.
Read More...Want to Make Your Webinars More Exciting?
Be creative. Think Hollywood! Tell stories and give examples as you go through your program, the same way you would in person. However, your Webinar needs more visuals to help engage the audience. Use more slides than with an in-person presentation. Add bullet points one at a time as you “build.” Don’t present a list of all your points before you discuss them. Keep it simple, keep it moving, and interact often.
Read More...Powerful Presentations: Getting Off to a Good Start
Most speakers if they know their subject are not bad once they get going. However very few know how to get off to a really good start. My recommendation is that you script your opening. However, do not write in paragraphs. Write it as phrases down the page not across. As my early mentor Bill […]
Read More...An Interview with Genius Copywriter David Garfinkel
If you have heard me speak, you have most likely heard me talk about my genius copywriting friend David Garfinkel. It does not matter if you are selling yourself on paper, on your website or even when you open your mouth to speak, good copywriting is a skill that is important to learn…or hire! After […]
Read More...Professional Speakers: Building Your Business Without Working More
Written by Dr. Peter Legge, LL.D. (Hon), CSP, CPAE, HoF Author & Professional Speaker Building your business without working more is a bit of an oxymoron. After all, the very process of building a business requires long hours and hard work. However, the process should not be to the detriment to your family, health or […]
Read More...For Professional Speakers: How Can You Convert a Seminar to a Keynote?
In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty. “The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.” —Bill Gove, First […]
Read More...Recession-Proof Your Speaking Business: Publicity is The Key
By Pam Lontos If you’re thinking of cutting your publicity during these tough economic times, think again. It’s times like this then you have to get you name out there more than ever.
Read More...Develop Your Hook for Better Publicity
By Pam Lontos The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one keynote attract the […]
Read More...Eight Tips to Drive Traffic to Your Website
Implementing the proper plan to drive traffic to your site is a complicated task that requires strategic and tactical plannin. However, you may find that some areas I illustrated above are pretty easy to embrace and are economical as well. Don’t lose the opportunities that are out there. Finish building it so they will come.
Thanks Chad! By the way early
Read More...National Speakers Association’s Northern California Chapter
The best place to learn public speaking skills for professional speakers is NSANC or Northern California Speakers Association National Speakers Association. The programs are very professional and especially good this year. This year is our 30th anniversary. I had to miss the September meeting, however I was there in spirit and cardboard. I was the founding president.
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