How many more sales could you or your salespeople make if they stopped making stupid mistakes and started giving totally awesome sales presentations? Suppose there were a way to get your prospects to remember and repeat what you say to others in their organization. Remember, every sales presentation is a captured or a missed opportunity. […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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