Top salespeople, corporate visionaries, and celebrity-level professional speakers may have significantly different business backgrounds, skill sets, and philosophies – but for the most part, they all share the ability to tell a good story. Public speaking is the number one tool of leadership. If you know you need to improve your public speaking skills, mastering […]

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Preparation is the key to successfully delivering your presentations Whether you are delivering a business or sales presentation, it’s a mistake to think you can just “wing it.” If you have years of experience in your industry or profession, this still holds true. Even professional speakers must prepare for and rehearse before each presentation. My […]

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The opening lines of your presentation – whether it’s a sales, business, or professional presentation – can be compared to the opening scenes of a movie. We all know the thrill of a blockbuster that grabs our attention from the first frame, versus the agony of a slow-starter that leaves us squirming in our seats. […]

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My friend, Michael Hauge is a brilliant Hollywood story consultant, author, screenwriting coach, and speaker.  His experience as a top Hollywood script consultant is evident in his masterful ability to bring out the emotional potential of any story.  Following his expert advice, both business speakers and professional speakers can learn how to tell their stories […]

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Salespeople have an awesome responsibility. Whenever they open their mouths, they are putting themselves and their entire organization on the line – taking a risk in the hope of a favorable outcome. Even the best, most experienced salespersons can benefit from the coaching and polishing of an expert coach and trainer. Here are the 12 […]

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The Best Way to Open a Sales Presentation Most sales professionals begin their sales presentations by thanking their audience for the time and talking about themselves and their firm. If that’s your approach, stop. If you want to capture the attention of your prospect “I recommend every sales present  start by saying something nice about […]

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Developing a powerful and persuasive presentation begins with thoughtful structure and careful word choices. Speakers can benefit from learning the secrets of good writers.  I share this fascinating article from Ragan Communications explaining the psychological strategies copywriters use to craft headlines. Courtney Seiter explains how and why effective copy works on even the most distracted […]

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If a potential client is willing to engage initial conversation, they have an underlying reason to consider your product or service. Sales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. There are no shortcuts to effective sales conversations.  Always take the time to understand […]

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