Speech is the way a small business builds its brand, establishes expertise, gets free publicity and gets in front of its market.
R. W. Armstrong & Associates, a civil engineering project management company in Indianapolis, first hired a speaker trainer Patricia Fripp to help prepare it for a pitch worth millions of dollars. The company went in as the underdog but clinched the deal after working on timing, learning how to use descriptive words, introduce co-workers and present itself with poise and cohesion, said Donna Gadient, director for human resources. She said the company paid about $8,000 to $10,000 for a day of training for 25 people and that the guidance continues to help employees speak on their feet.
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