■Use testimonials. Nothing sets you apart like a delighted client. Exploit your client list and try to obtain both video and textual testimonials.
Unlike fish in a school for protection, you want to be caught!

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Naturally, these day most of their business is done on the phone and internet. However, Jonathan is one of those individuals who will not accept an order for “1000 mugs with our company logo on.” He actually takes the time to ask “Why? What is your goal? What are you trying to achieve? Would you be open for suggestions on have to maximize your impact and budget?”

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SpeakerMatch is a great service for anyone looking for more bookings. On a regular basis they offer FREE TeleSeminars with interviews with thought leaders and experts. Then they house the recording. This week Nancy Juetten had a terrific interview.

Transform Your Boring Bio from Wallpaper to Wow Attract Clients and Speaking Engagements Now

It’s amazing how many aspiring speakers and experts find it hard to get to the magic of their own messages to compel meeting planners and others to say YES to what they offer. Today’s teleseminar is going to cover some of the biggest bio blunders people make, showcase a winning recipe that makes it easy to invite more of the right opportunities, and illustrate the points with compelling examples from real clients who are happily getting seen, heard, celebrated and compensated for their expertise.

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How to Improve Your Press Releases…and any advice you want on publicity and getting your name out…chances are you can learn it from my friend and long time mentor Dan Janal of PR Leads. Recent I interviewed Dan for World Champions Edge. He was talking about what he learned attending BlogWorld. One idea was you do not have to look like a movie star to be on YouTube.

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After my last posting about visually communicating your creativity and uniqueness I received many good comments. Here are a few more examples.

Two of my favorite professional speakers are Brian Walter of Extreme Meetings and Bill Stainton of Ovation Consulting Group. The National Speakers Association of Northern California are excited they will both be speaking at our March 12, 2011 meeting.

Brian Walter of Extreme Meetings Exploding Head

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In the early 1990’s I attended John Cantu’s Comedy Writing Classes. Soon after we became the best of friends. In fact we collaborated on many projects including The Story Behind Awesome Storytelling. One idea he used to teach news comedians was to use headshots that were…funny!

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7. Entrepreneur/Work for yourself
The best way to become wealthy –
honestly, ethically, legally and morally –
is number 7.
BE AN ENTREPRENEUR AND WORK FOR YOURSELF!
The Internet is today’s gold rush,
creating more millionaires and doing so
faster than any other medium in history.

Get Rich Click by Marc Ostrofsky.

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Nancy Juetten is here to tell you that, as an entrepreneur, an attention-grabbing bio is your key to more clients and a better bottom line.
Juetten is the author of Bye-Bye Boring Bio: Attract Clients, Speaking Gigs and Media Interviews Now. The public relations consultant says she was compelled to write the book, now in its second edition, because of how frustrated she was with the information her clients were providing to her “with the idea that I could take that and make headlines with it.”
“It’s a very awkward thing to read what people say about themselves and be snoozing instead of standing at attention,” says Juetten.
According to Juetten, social media have changed the way entrepreneurs need to market themselves. “People everywhere have ADD when it comes to landing somewhere and making a split-second judgment about whether they like what they find. Those people who lead with their degrees and certifications–those doors close for them as soon as they open.”
Do people read bios? Juetten says they not only read them; they take action based on them. Her husband, Steve, a certified financial planner, is proof. “Three days a week,” she says, “someone tells him, ‘I landed on your website and I read your bio, and I knew you were the guy for me.'”
Steve Juetten’s compelling bio soundbite: “Clients hire me for my head, trust me for my heart and value me most when I use both.”

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Soft Sell Marketing …Do NOT Miss This FREE Interview…
Is marketing challenging for you? If you are like most of most my friends and associates you: Want to make a difference…not just in your bank account Want to serve your clients while making a living. You want to do it without feeling as if you have “sold out” AND still make a good living from your expertise . . . BRAVO! Congratulations!
Pushy hard sell marketing makes it very difficult, if not impossible, for you to enjoy your success. That’s why it’s my pleasure to invite you to a FREE call this Wednesday September 29 at 5:30 pm PT/8:30 pm ET when I get the pleasure of interviewing the leading voices for Soft Sell, Heart-based, Integrity-grounded Marketing . . . My friends and colleagues Judith Sherven, PhD and Jim Sniechowski, PhD (BEST known as Judith & Jim). They’ll be sharing with you how they went from trying to copy the hard sell hype types, to creating what is now an International movement – with it’s own training conference “Bridging Heart and Marketing” – now in its third year.

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