If you increase customer retention just 5% more, your profits will increase 100%. U.S. population growth is projected to be 1.1% in the next twenty years. Disposable income in the US is growing only 2% every year. US businesses will invest more than $1 billion this year on computer technology, just for customer service departments. […]
Read More...Market Your Uniqueness
At one of my friend Gary Purece’s seminars, a man in the audience told him, “I’ve heard you speak about finding uniqueness, and, let me tell you, there is NO uniqueness in my life.” Gary smiled and said, “Yeah, you’re probably right.” (Gary is a world-class advertising, marketing, and public relations expert.) “No,” the banker […]
Read More...Tips From An Unabashed, Self-Promoter
I’m always taken aback when someone asks me how much time I devote to marketing. Every single thing I do is marketing. Talking to strangers at seminars or group meetings or even in elevators or taxis is marketing. Customer service is part of marketing. I am an unabashed, relentless, promoter of my services and products. […]
Read More...What Can Teleseminars Do for YOUR Business?
If you’re not already conducting teleseminars, you should think about some of the advantages they could offer you. Recently, I talked to Dan Janal, founder of Great Teleseminars, about ways this new technology can help build your business and increase your company’s cash flow. Here are some of the benefits that Daniel describes. Make more […]
Read More...What’s Your Cat’s Name? a Team-Building Exercise
Games are an ancient and fun way to get people interacting, even in stressful situations. At one of my seminars, an attendee, Susan Peters of BorgWarner PTC Shared Services, shared this technique that she and her colleagues had found very valuable. “After one of the sessions,” said Susan, “we spoke briefly about our company’s struggles […]
Read More...Targeting Your Customers
From my conversation with marketing/PR expert Gary Purece. Successful marketing means that you identify prospective clients and position yourself in the market so they choose you over your competition. When I sit down with clients who want to position their marketing, I seek the answers to four basic questions: 1. WHO IS YOUR POTENTIAL CLIENT? […]
Read More...Taming the Vigilante Consumer – What Do They Really Want?
Today’s consumers can sometimes look like a threatening mob. They’re often unhappy, make vague or irrational demands, and can rush in unexpected directions that strongly affect our livelihoods. They may suddenly take their business elsewhere or bombard us with time-consuming, expensive complaints. Even both. “These people are manipulating the marketplace through pressure, protest, and politics,” […]
Read More...Use an Interesting Statistic
A great way to open a talk or presentation is to cite some intriguing statistics that endorse your premise, are out of the ordinary, totally unexpected, or are not well known. This could be something you read in the Wall Street Journal, trade magazines that are unfamiliar to the audience, the annual report, website or […]
Read More...Spotting the Leaders
This is a story my Fripp Associate David Palmer, PhD told at our recent speaking skills class. Hope it makes you think and act like a leader. It was 1952. The Korean War had been going for three years…and the North Koreans were short of resources, especially soldiers. Both sides continued to take POW’s, but […]
Read More...Be a Star in Your Private Life
It’s okay to be a star in public, but the most important role you’ll ever play is in your private life. When superstar speaker and author Scott McKain was an entertainment reporter in Indianapolis, one evening he and his wife Sherry were waiting for friends to join them for dinner. The friends arrived twenty minutes […]
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