A few years ago, I had a conversation with my friend Jeff Davidson, a prolific author and popular professional speaker, about why it is that speakers sometimes fail to hit the mark. The result of our brainstorm was the article below, which explains the three most common reasons speakers do not connect with their audiences […]
Read More...How to Prospect in Any Economic Climate
3. Keep in touch with your present clients more frequently. Not just asking for referrals. The better your relationship with them the more they will want to send you new prospects.
Read More...How to Hire The Right Speaker & Get Your Money’s Worth
You are planning your company’s next meeting and you want everything to be perfect. You’ve got a location, theme and date. The only thing left is to hire the speaker. Where do you turn? How do you know what kind of speaker is best for your meeting? Here’s a checklist:
Read More...How to Become a Well Paid Professional Speaker – Expert Advice
If your goal is to become a professional speaker here is my advice as a past president of the National Speakers Association. Many of the best strategies to build your speaking business are the same you would use to establish any new business. My overnight success took many years of gradual, constant growth. I worked […]
Read More...How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations
Selling isn’t about you or your products, it’s about how the prospect will benefit. To be persuasive, you need to appeal to the other person’s rational self-interest. People make decisions for their reasons, not yours. Here are some quick reminders to help them make those decisions in your favor. Forget your company history or industry […]
Read More...Options to Open Your Presentation
You have 30 seconds to command the attention of your audience. Don’t waste it! The first 30 seconds of any presentation have a great impact. Most people aren’t bad once they get going if they know what they’re talking about. However, very few know how to start and conclude on a high. Here are a […]
Read More...7 Publicity Myths That Can Hurt Your Business
By Pam Lontos Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to […]
Read More...Business leader, what do you charge for talks? Appropriate fees for business executives seeking engagements?
I am often asked what fee CEO’s and business executives should charge. Many have expertise, or have run a good business, and would like to gain national media attention and exposure. Recently I was asked, ” Is there a national list or organization that posts that type of info? ”
Read More...Telling a Joke–The Dialogue From The Platform
Anytime you’re giving a speech, always remember it’s a conversation. Sometimes we fall into the trap of thinking we’re presenting a monologue. It’s easy to think of a speaker as the vehicle delivering a load of wisdom. In reality, every speech is a conversation. A two-way conversation with the audience. It’s important to remember that […]
Read More...The Richest Man in the World Speaks in Las Vegas
Bill Gates spoke in Las Vegas on January 7, 2007. Arriving almost four hours early guaranteed me a seat about 100 yards from the speaking platform. Thank goodness for big-screen projection. The crowd and the lines were something like a Rolling Stones concert. Except there were more geeks. About an hour from the start of […]
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