One of the best ways to promote your product or service and expand your customer base is also one of the cheapest. Interested? It’s public speaking. I know this from first hand experience. When I started out, I had no public speaking experience, but I studied what the professional speakers did. What I learned from […]

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The web is a great resource for information. There are vast quantities of information on everything from aardvarks to zoology. You’d also think it would also be an excellent resource for humor. Let me caution you. You must be careful using the web as a source of humor. There are hundreds of thousands of amateurs […]

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An article on public speaking and humor I want to introduce you to one of Three Musketeers of Speech Writing… John Cantu is a San Francisco comedy legend, owner and producer of the legendary Holy City Zoo, who helps you laugh all the way to the bank. He’s written material for Joan Rivers, Phyllis Diller, […]

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Whether you’re writing or speaking, clichés will weaken your message and cause your audience to tune out. Here are Fripp’s Four Foolproof Tips for making your point: You MUST use original material. The audience will forgive you ANYTHING but being boring. If someone else has already said it, say it in a completely different way. […]

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Gail was the Association Executive when I was president of the National Speakers Association. We planned the board meetings ahead of time at a health spa in Palm Springs. We would exercise in the morning, plan in the afternoon. The tough job for an Association Exec is that they have a new president every year, […]

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Ask for great evaluations in advance! Whenever you deliver seminars or break-out sessions, greet the attendees at the door and shake their hands. Start your presentation by asking the audience what they want and expect from their time with you. What ingredients are needed before they can rate you excellent?

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We sit in the audience and watch spectacular audio/video presentations with PowerPoint™, Director™, and banks of coordinated slide carousels, and we think, “Wow, if only I could do that!” Without a doubt, audio/visual has added showbiz impact to business and professional speakers’ presentations. However, just because it is available, doesn’t mean we have to use […]

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You’re charged with energy and maybe a bit nervous. Too often this can translate into talking too fast, maybe even a rise in voice pitch until the best-intentioned speaker sounds like Minnie Mouse. Pay attention to audience feedback. If one person reports a problem with understanding you, this may be an individual perception or opinion. […]

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“The jester is brother to the sage.” – Arthur Koestler In a conversation with my friend, Larry Wilde (New York Times says he is America’s best selling funny man) he said, “Making people laugh is the most specialized and respected talent in the arts. It does not matter how successful or famous or rich a […]

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