My friend and fellow Speakers Roundtable member, Mark Sanborn has just released Fred 2.0… Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story of passion, purpose and commitment inspired millions. Individuals, companies, even cities were inspired […]
Read More...Good Customer Service Is More Than Good PR
At a time when every customer counts we must never forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer — but everyone he or she knows as well. After all, word of mouth works both for or against you. You need […]
Read More...Keeping up with the vigilante consumer: customer retention, customer service
If you increase customer retention just 5% more, your profits will increase 100%. U.S. population growth is projected to be 1.1% in the next twenty years. Disposable income in the US is growing only 2% every year. US businesses will invest more than $1 billion this year on computer technology, just for customer service departments. […]
Read More...Taming the Vigilante Consumer – What Do They Really Want?
Today’s consumers can sometimes look like a threatening mob. They’re often unhappy, make vague or irrational demands, and can rush in unexpected directions that strongly affect our livelihoods. They may suddenly take their business elsewhere or bombard us with time-consuming, expensive complaints. Even both. “These people are manipulating the marketplace through pressure, protest, and politics,” […]
Read More...Don’t Take All the Money That’s on the Table
Do you have any “friends” who call only when they want something? Are they your favorite people? Do you contact customers only when you’re asking for their money? Or do you keep in touch for other reasons? Do salespeople call on you only when they want you to spend money? What if, instead, they called […]
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