When you build credibility, trust and confidence with your customers, you build sales. Make great service central to your sales strategy. Friction Can Kill the Customer Experience by Shep Hyken Friction has several meanings according to the Merriam-Webster dictionary: the act of rubbing one thing against another; the force that causes a moving object to […]

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The world of business has changed and continues to change dramatically and rapidly. Markets have grown from local to national to global. Technology no longer offers a competitive advantage, and customers have become much savvier. All of these changes and more have created an environment in which salespeople must adopt new attitudes, learn new skills, […]

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I was recently featured in an article called, “How to Give a Killer Webinar: Tips from the Pros,” by Michael Ventimiglia, who asked a dozen marketing, presentation, and webinar experts, “What are your best tips for giving a webinar?”  I share a few of the very useful strategies Michael gathered from the pros: Before Your […]

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Add Impact When You Present Through Webinars No matter what you level of public speaking experience, whenever you open your mouth, whether you’re talking to one person or a thousand, you usually want to get a specific message across. Anyone who sets out to present, persuade, and propel with the spoken word faces pitfalls. And, […]

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Be creative. Think Hollywood! Tell stories and give examples as you go through your program, the same way you would in person. However, your Webinar needs more visuals to help engage the audience. Use more slides than with an in-person presentation. Add bullet points one at a time as you “build.” Don’t present a list of all your points before you discuss them. Keep it simple, keep it moving, and interact often.

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These days I am delivering more and more Webinars. My guru is Tom Drews the Fripp Associate who is one of the country’s leading experts in Public Speaking using Webinars.
One of Tom’s unique ideas is to use visuals to communicate information before the Webinar starts. An excellent and little utilized technique called “looping” can help prepare your participants for the webinar. “Choose a series of ten slides that automatically ‘loop’ while people are logging in. Provide colleagues with start times, direction for downloading resources, speaker information, upcoming meeting dates and other relevant content. The loop will keep everyone on target and engaged, regardless of when they log in.”

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Whenever you open your mouth, whether you're talking to one person or a thousand, you usually want to get a specific message across. How do you do that best when you are communicating through a webinar? What's different when the lecture is in the virtual world? How do you catch and keep your audience? Here […]

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