Emily Kimbell is an older adventurer who bicycled across America and hiked the Appalachian Trail. She asked me how to make her presentations more exciting. “How do you open now?” I asked. “‘As I rode my bike slowly into the campground…’” she replied. She continued giving me her typical presentation until she got to a […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
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