“Speak to be remembered and repeated.” Isn’t that the goal of every communicator – to be remembered and repeated? This is a key idea I reinforce at every Fripp Speaking School. Actually, this is a key idea every time I have the opportunity to discuss speaking and presentation skills. Yes, it’s easier said than done. […]

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There are many life lessons we can learn from movie stars and Hollywood. Be willing to pay your dues. My friend Scott McKain used to review films for WISH-TV in Indianapolis where he lives. He insists that one of the nicest guys in Hollywood is John Travolta. Two decades ago, Travolta seemed to be a […]

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Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]

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David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]

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