Nancy Juetten is here to tell you that, as an entrepreneur, an attention-grabbing bio is your key to more clients and a better bottom line.
Juetten is the author of Bye-Bye Boring Bio: Attract Clients, Speaking Gigs and Media Interviews Now. The public relations consultant says she was compelled to write the book, now in its second edition, because of how frustrated she was with the information her clients were providing to her “with the idea that I could take that and make headlines with it.”
“It’s a very awkward thing to read what people say about themselves and be snoozing instead of standing at attention,” says Juetten.
According to Juetten, social media have changed the way entrepreneurs need to market themselves. “People everywhere have ADD when it comes to landing somewhere and making a split-second judgment about whether they like what they find. Those people who lead with their degrees and certifications–those doors close for them as soon as they open.”
Do people read bios? Juetten says they not only read them; they take action based on them. Her husband, Steve, a certified financial planner, is proof. “Three days a week,” she says, “someone tells him, ‘I landed on your website and I read your bio, and I knew you were the guy for me.'”
Steve Juetten’s compelling bio soundbite: “Clients hire me for my head, trust me for my heart and value me most when I use both.”
Want to Know the Secrets of a Hall of Fame Keynote Speaker?
At the time, there were few women speakers who fit in several categories as I did. I was entertaining, yet not a humorist. I had been successful in a male dominated industry. Plus, my energy and personality was a match to the business like it had been in hairstyling. Mike reported, “Men and women like you, and so do young and mature audiences.”
Most of my early engagements came at the recommendation from speakers bureaus or people who had heard me and knew what they were getting.
Public Speaking Advice: Avoid Clichés Like the Plague
Have confidence in your own viewpoints. Tell your story on paper or record. Then go back and prune out any clichés that have crept in. Replace them with invigorating new phrases, forceful enough to make your message memorable and your audience riveted.
Read More...Help I Have to Give a Speech! DVD sample from THE Executive Speech Coach
Bob Chesney of Chesney Communications has been working on amazing new video clips to promote some of my best selling Presentation Skills Training DVDs. Bob helped me create these as well. Bob has also helped me prepare new video clips for my virtual office. Stay tuned for more online training programs from Patricia Fripp.
Read More...Professional Speaking Giant’s Brush with Fame: A Tall Tale
Danny Cox, CPAE is a giant in the professional speaker world. Author of Leadership When the Heat’s On and known as the Sonic Boom Salesman. Danny has the ability to attract interesting friends. On Danny’s left is with Big Dave Mattey who is an actor and stuntman who works in a lot of science fiction and monster movies. However, check his website he has been in major movies including The Spy Next Door with Jackie Chan. He’s 6′ 10″ tall. On Danny’s right is Sidney Wicks. Sidney is 6’8″ and is in the UCLA basketball Hall of Fame and was an All-American. In Sidney’s career he played with the Portland Trail Blazers, Cleveland Cavaliers, and spent most of his career with the Boston Celtics.
Read More...About the Negotiations: Your competitive edge
Watch Don Hutson & George Lucas’s short interview on CBS.
Go to The One Minute Negotiator site. I hope you will agree Patricia Fripp does not recommend books or offers unless they are worth your attention.
How to Overcome Sales Objections
How to Overcome the “I Need to Think about it / Need to Wait until Next Week/Month / I’ll Get Back to You ” Objection by Mike Brooks
One of the oldest and most used smokescreens in the book is the, “I need to think about it” objection. So many sales reps struggle with this one because they think the prospect isn’t saying no, and so they don’t know how to respond to it.
Unfortunately, what many of you have found out is that your prospect actually is saying no – they’re just saying it in a way that makes it difficult for you to handle it. Well that will end for you today. By using the scripts below, you’ll see if your prospect really does need to think about it, or if he/she is blowing you off. Believe me you want to know now so you can save yourself weeks of chasing and begging a deal that will never close.
Public Speaking: How to Bring Your Characters to Life
5. We bring our characters to life through some of the verbs we use.
Fred casually sauntered into the boss’s office VS Fred rushed breathless into the boss’s office. Please note I am taking a lesson from the brilliant Mark Brown who taught us in a recent EDGE lesson about the importance of adjectives and adverbs.
Observational Humor from John Kinde: Fripp is Recycled!
My definition of Observational Humor does not exclude recycling previously used Observational Humor lines. Nor does it mean you can’t use old jokes that are adapted to the present moment. What makes Observational Humor special that it is inspired in the moment, not pre-meditated…although some pre-planned humor can certainly create the illusion of spontaneity. Our goal is to become more skilled at in-the-moment humor and not solely relying on prepared lines. Although a good monologue may contain some of both elements.
Read More...Alan Weiss the Million Dollar Consultant: Increase and Protect Fees
Fees remain a topic of unending interest according to my mail, so here is a compilation of tips and ideas. Any two or three that you can use will probably increase your profits immediately.
1.Establish value collaboratively with the client.
2.Base fees on value, not on task.
3.Never use time as the basis of your value.
4.Don’t stop with what the client wants. Find out what the client needs.
5.Think of the fourth sale first. Fees are cumulative, not situational.
