Nancy Juetten is here to tell you that, as an entrepreneur, an attention-grabbing bio is your key to more clients and a better bottom line.
Juetten is the author of Bye-Bye Boring Bio: Attract Clients, Speaking Gigs and Media Interviews Now. The public relations consultant says she was compelled to write the book, now in its second edition, because of how frustrated she was with the information her clients were providing to her “with the idea that I could take that and make headlines with it.”
“It’s a very awkward thing to read what people say about themselves and be snoozing instead of standing at attention,” says Juetten.
According to Juetten, social media have changed the way entrepreneurs need to market themselves. “People everywhere have ADD when it comes to landing somewhere and making a split-second judgment about whether they like what they find. Those people who lead with their degrees and certifications–those doors close for them as soon as they open.”
Do people read bios? Juetten says they not only read them; they take action based on them. Her husband, Steve, a certified financial planner, is proof. “Three days a week,” she says, “someone tells him, ‘I landed on your website and I read your bio, and I knew you were the guy for me.'”
Steve Juetten’s compelling bio soundbite: “Clients hire me for my head, trust me for my heart and value me most when I use both.”