Frippicism: It is difficult to be creative in isolation. Collaboration is beneficial in much of what we do.  Collaboration works for speakers, especially when we are trying to come up with new or improved speech ideas. I often brainstorm with copywriting genius David Garfinkel and the two of us used to collaborate with the San Francisco […]

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If you are looking for the number one best way to make an impact with your speech –  the answer is simple. Customize! Be aware of your audience’s needs and concerns as you develop every aspect of your speech. Here is an overview of top techniques to customize your presentations. These techniques are used by […]

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Legendary Hollywood producer Sam Goldwyn said, “If I want to send a message, I’ll use a telegram.” Yet, all great films – and good speeches – have a message. Some recent movies go on and on with explosions and car chases. They’re exciting, but at the end, the audience is often left with a big, […]

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Whenever you open your mouth – whether your audience is one person or a thousand – you usually want to get a message across. Maybe you want your opinions heard at meetings, or you’re giving a formal presentation. Possibly, you’re even in a position to advise your sales team or CEO on an important presentation. […]

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As an executive speech coach I’ve had corporate speakers bring me sheets of statistics and say, “Here’s what I want to talk about.” “Why should your audience care about all this?,” I ask. “Where is the excitement? Where is the story?” Then we set about turning the numbing data into stimulating descriptions of what it […]

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My brother, legendary guitarist Robert Fripp and my sister-in-law, British singer and actress Toyah Willcox recently appeared on ITV’s All Star Mr & Mrs hosted by Phillip Schofield.  Brother is well known within the music industry for being erudite and very considered in his views. However, from Mr & Mrs his sense of play and […]

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Ragan Communications is a great source of information for communicators. They hold various conferences including the Ragan Speechwriters Conference that I have been honored to keynote. The more you study writing and public speaking the more you realize there is to learn. This list is challenging me and certainly teaches me new information. Hope you enjoy!

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Powerful sales presentations are always focused on your client’s problem, goal or challenge – not on your product or the service you provide. If a client’s needs are not seen, or not of interest to you, the client will not want to talk to you. Remember, there is an underlying reason you’ve gotten an initial […]

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