Congratulations! You’ve been chosen (or drafted) to deliver a speech. Don’t panic — Fripp is here! What Do I Talk About? Start by asking yourself three questions: Who is my audience? (What do I know about the corporate culture or collective personality of the group?) What do they want or need to know from me? […]
Read More...Put Your Audience in Your Opening
Emily Kimbell is an older adventurer who bicycled across America and hiked the Appalachian Trail. She asked me how to make her presentations more exciting. “How do you open now?” I asked. “‘As I rode my bike slowly into the campground…’” she replied. She continued giving me her typical presentation until she got to a […]
Read More...Find An Immediate Connection With Your Audience
You have thirty seconds to command the attention of your audience. Don’t waste it! Jim Rohn, the incredible motivational speaker, and I were on a program in Australia together. He said, “An impressive introduction may leave your audience thinking, ‘So what?’ You want them to think ‘Me too!’” You’re helping them to tie into your […]
Read More...Want to Captivate an Audience – Expert Advice
Every speaker wants to captivate their various audiences. If that is your goal, find and perfect your own stories. Stories create an emotional bond with your audience. We all know stories make a speech, sales presentation, or staff training more interesting. Some of the best stories for your presentations are those you select from your […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
Read More...Build Emotional Connection Through Eye Contact
Lady and the Champs Speaking Conference in February has early sign up until January 31, 2011. You can hear and learn from Patricia Fripp, Darren LaCroix, Ed Tate, Mark Brown & Craig Valentine.
Read More...How You Can Get an Extra Edge at Networking Events
Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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