Want to market yourself? By Patricia Fripp There is an old saying, “If you build a better mouse trap people will beat a path to your door.” That might have been true once but it is not true now. Having the best product or service does not automatically guarantee your success. That is because of […]

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This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]

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