Salespeople have an awesome responsibility. Whenever they open their mouths, they are putting themselves and their entire organization on the line – taking a risk in the hope of a favorable outcome. Even the best, most experienced salespersons can benefit from the coaching and polishing of an expert coach and trainer. Here are the 12 […]
Read More...Who First Said “There is No Such Thing as a Free Lunch”?
Who first said, “There is no such thing as a free lunch”? How often do we repeat a well-known quote without knowing who first said it? Most of us never even wonder!
Read More...Want to market yourself?
Want to market yourself? By Patricia Fripp There is an old saying, “If you build a better mouse trap people will beat a path to your door.” That might have been true once but it is not true now. Having the best product or service does not automatically guarantee your success. That is because of […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
Read More...Business Marketing Tips for the Non-Stop Marketing
How you can attract, retain and extend your relationship with customers. by Patricia Fripp, CSP, CPAE Frippicisms on Sales and Marketing strategy • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don’t forget you. • The real sale comes after the sale. • Your best customer is the hottest […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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