Want to market yourself? By Patricia Fripp There is an old saying, “If you build a better mouse trap people will beat a path to your door.” That might have been true once but it is not true now. Having the best product or service does not automatically guarantee your success. That is because of […]
Read More...Fat and Skinny Words a Great Technique to be Understood
This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]
Read More...Business Marketing Tips for the Non-Stop Marketing
How you can attract, retain and extend your relationship with customers. by Patricia Fripp, CSP, CPAE Frippicisms on Sales and Marketing strategy • It is not your client’s job to remember you, it is your obligation and responsibility to make sure they don’t forget you. • The real sale comes after the sale. • Your best customer is the hottest […]
Read More...How You Can Get an Extra Edge at Networking Events
Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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