Your best customers are the hottest prospects for your competitors. The most effective sales strategies are not just about getting customers, but also deserving and keeping them. Customer experience expert, Shep Hyken and I recently joined forces to discuss how to create a culture of service and make it part of an ongoing sales strategy. […]
Read More...Selling Value: How to Distinguish Yourself From the Competition
Are your sales conversations about price or are they about value? Do you need to distinguish yourself or your organization from the competition? Learn how to define your unique value and make it central to your sales conversations. Don Hutson is a #1 New York Times best-selling author, author of Selling Value, and Hall of […]
Read More...The Best Customer Experience Is The Best Way to Ensure Sales
When you build credibility, trust and confidence with your customers, you build sales. Make great service central to your sales strategy. Friction Can Kill the Customer Experience by Shep Hyken Friction has several meanings according to the Merriam-Webster dictionary: the act of rubbing one thing against another; the force that causes a moving object to […]
Read More...To Be Competitive, Learn How to Use The Right Language
Every sales presentation or conversation is a missed or captured opportunity. If you sound the same as everyone else, you have no advantage. When you learn how to use the right language, in a more effective way, you enjoy a competitive edge and get results. Enjoy this video sample from FrippVT on improving your sales […]
Read More...How to Increase Sales by Asking Great Questions
To be powerful and persuasive, keep your sales conversations focused on your clients’ concerns – not on the product or service you provide. Ask the right questions to understand your clients’ concerns. Don Hutson explains how here – plus, enjoy this FrippVT Sales Series video of the two of us discussing how to get amazing […]
Read More...What Is The Secret of Amazing Customer Service? See What Hyken & Fripp Have to Say About Customer Service and Sales
What Is The Secret of Amazing Customer Service? Would you believe attitude? By Shep Hyken, CSP, CPAE, Best Selling Author I was recently invited to meet with a group of 12 executives to talk about customer service. I decided that for this more intimate group setting I would take an interactive approach, a dialogue with […]
Read More...How to Tell Better Stories in Your Speeches
If you are a leader, manager, executive, sales professional, or keynote speaker, you are more effective when you tell great stories and use good examples. These three techniques will help you turn simple stories into examples that will be remembered and repeated: Think chronologically. Use shorter sentences or phrases. Consider each visual scene. In January, […]
Read More...It’s Time for High Trust Selling – Dr. Tony Alessandra & Patricia Fripp
The world of business has changed and continues to change dramatically and rapidly. Markets have grown from local to national to global. Technology no longer offers a competitive advantage, and customers have become much savvier. All of these changes and more have created an environment in which salespeople must adopt new attitudes, learn new skills, […]
Read More...Six Steps To Your Sales Success
Six Steps To Your Sales Success This advice is given by one of my good friends and colleagues Dr. Tony Alessandra is a Hall of Fame keynote speaker and author of 20 books. There are six steps, or phases, to any successful selling process. 1. The “Target” Stage This step helps you understand exactly what […]
Read More...Are Your Prospects Walled Off From You?
Isn’t it frustrating? Often it appears your prospects are almost completely walled off from you. Okay, that’s not entirely true. But for all practical purposes, it may as well be. Your prospects are busy with multiple priorities and they are definitely not waiting around for a mass email message from your marketing department or a […]
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